Point of View

For the third consecutive year, 30 Point has made Inc. magazine’s list of America’s fastest-growing private companies. Other businesses that first got national exposure on the Inc. 5000 include LinkedIn, Microsoft, Yelp, and Zillow.

The latest addition to 30 Point’s expanding list of capabilities is 30 Point Press—a full-service publishing arm specializing in thought leadership, executive biographies, and corporate and foundation histories.

In Thinking, Fast and Slow, the psychologist and Nobel Laureate Daniel Kahneman explains a common behavioral phenomenon known as planning fallacy. It’s when you embark on a project with overriding optimism—but unrealistic estimates of the cost, risks, and time involved. As a result, you miss deadlines and fail to meet objectives.

Establishing a content strategy is a bit like going to the gym: You know you should do it, but getting started is hard. To that end, here are three tips to jumpstart your progress, and three pitfalls to avoid along the way.

What's Your Point?